Marketing and Mobile Financial Services : A Global Perspective on  Banking Co...

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Marketing and Mobile Financial Services : A Global Perspective on Banking Consumer Behaviour, Paperback by Shaikh, Aijaz A. (EDT); Karjaluoto, Heikki (EDT), ISBN 0367662825, ISBN-13 9780367662820, Like New Used, Free P&P in the UK This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

40.27 GBP